About The Fractional Marketeer

Welcome! I'm Nicola Moss, a seasoned B2B marketing leader with over 20 years of experience propelling MSP's and other technology businesses to new heights. My passion lies in crafting innovative marketing strategies that drive significant revenue growth and deliver measurable ROI.

Beyond the professional realm, I'm an avid traveller and photographer. Throughout my website, you'll find a collection of my favourite travel photographs captured over the years.

Marketing Experience

Over 20 years experience in B2B Marketing creating incredible brands and delivering ROI

Managed IT Service Providers and Technology Businesses

Throughout my career, I've collaborated with some of the UK's most dynamic Managed Service Providers (MSPs) and technology firms. Notable experiences include:

Opal Telecom: Collaborated with the Senior Management Team to grow the company from £18m to £300m in 10 years, leading to its acquisition by The Carphone Warehouse in 2002 (now TalkTalk Business).

Developed and communicated Opal's brand and marketing messages to SMB, Enterprise, and Channel markets.
Spearheaded marketing in a fast-paced, high-growth environment, adapting strategies to keep pace with rapid market evolution and business expansion.
Supported a sales force of 120 direct sales staff and 400 partners with effective sales enablement tools.
Managed a £1m marketing budget and led a team of six professionals.

Wanstor: As a Managed IT Service Provider and cybersecurity specialist, Wanstor offers digital transformation and IT support across various industries. My contributions included:

Achieved 15% YoY growth, with marketing being the sole pipeline generation for the business.
Defined buyer personas and target account lists to fuel a strong, results-driven sales pipeline.
Implemented an SEO strategy that significantly boosted organic traffic and improved visibility.
Developed high-quality thought leadership content (research papers, blogs) that drove inbound leads and generated social shares.
Managed small budgets with a focus on high ROI, consistently delivering cost-effective results.
Strengthened customer relationships and fostered advocacy to support long-term success.

Node4: Specialising in data centre, networking, cloud infrastructure, and cybersecurity solutions, Node4 experienced growth from £30m to £50m during my tenure (now exceeding £100m). My role encompassed:

Repositioning the company as a trusted mid-market IT solutions provider, including a brand evolution and new website launch.
Implementing a content marketing strategy that led to a 300% increase in social media engagement.
Introducing HubSpot for personalised, automated marketing journeys.
Launching innovative initiatives such as the 4CAST thought leadership vlog, data centre open days, CEO roundtables, and an annual Innovation Summit.
Managing vendor relationships and securing marketing funds from partners like Cisco, NetApp, Arrow, Fortinet, Veeam, and Mimecast.
Establishing comprehensive communication plans, including quarterly campaigns, product promotions, events, webinars, and PR efforts.
Enhancing internal communications with initiatives like the monthly "In4mer" staff magazine and Node4 TV.

Reliable Networks: A small MSP based in London, Reliable Networks hired The Fractional Marketeer to provide strategic marketing direction and drive growth. My contributions included:

Reviewed existing marketing practices and developed tailored strategy recommendations to elevate the company’s market position.
Implemented a strategy focusing on SEO optimisation, achieving significant improvements in search engine recognition.
Led the development and execution of events with relevant themes and targeted audiences, driving valuable online traffic and engagement.
Created a comprehensive marketing funnel, incorporating lead generation, scoring, and a nurturing program to improve conversion rates and customer retention.

See Testimonial

Do you want to hire me as your Fractional Marketeer to grow your MSP?

Contact Me

All Sectors

My marketing expertise spans multiple sectors, including::

Hospitality
Retail
Legal
Finance
Leisure
Technology
Not-for-profit
Public Sector
Channel

London Based Fractional Marketing for all Sectors

Based in London

Operating from Shoreditch, London, I primarily collaborate digitally but am available for in-person engagements as needed.

Ready to Transform your Marketing?

Experience the advantages of fractional marketing by partnering with me. I am dedicated to understanding your unique needs and driving growth and success for your business.